The customer experience is the most visible part of your digital strategy

The customer experience is the most visible part of your digital strategy

The customer experience is the most visible part of your digital strategy. When done well, the experience tells your customers and prospects a story, makes them feel connected to the brand, and enables them to easily find more information or make a purchase. But, if the experience is poor, then you’re at risk of losing customers and gaining a negative reputation.

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The Anatomy of an Experience Map

The Anatomy of an Experience Map

As digital innovations create more personalized shopping transactions, customers are increasingly choosing brands on the basis of the quality of experience they have with that brand. Loyalty has become a highly personalized response, and companies must maintain a strategic awareness of changing consumer expectations as other digital leaders apply pressure to the compounded pace of change in digital innovations.

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