50% of benchmarked companies are making this mistake with digital channels, is your company one of them?
Centric Digital's DIMENSIONS scan of more than 600 companies revealed widespread deficiency in digital channel communication when compared to best practices.
The customer experience is the most visible part of your digital strategy
The customer experience is the most visible part of your digital strategy. When done well, the experience tells your customers and prospects a story, makes them feel connected to the brand, and enables them to easily find more information or make a purchase. But, if the experience is poor, then you’re at risk of losing customers and gaining a negative reputation.
The Anatomy of an Experience Map
As digital innovations create more personalized shopping transactions, customers are increasingly choosing brands on the basis of the quality of experience they have with that brand. Loyalty has become a highly personalized response, and companies must maintain a strategic awareness of changing consumer expectations as other digital leaders apply pressure to the compounded pace of change in digital innovations.
Challenges and Opportunities in Omnichannel Retail Marketing
Are retail businesses providing the type of omnichannel customer experiences that today’s consumers crave?
5 Ways Blockchain Technology Will Revolutionize The Way We Do Business
Once we dig deeper and understand how blockchains function, the implications and the incredible impact they will inevitably have on consumer experience becomes vast.
How Augmented and Virtual Reality Are Helping Oil & Gas Companies
Augmented reality could significantly reduce operational costs and facilitate more accurate decision making for companies operating in a not-so-obvious industry such as oil and gas.
How To Improve Conversions By More Than 50% In Your Ecommerce Store
By implementing above-and-beyond customer experience practices, businesses can demonstrate value, create strong purchasing incentives, and turn traffic into sales.
Impactful Applications of Augmented Reality and VR in Education and Government
Augmented and virtual reality are providing fresh methods for a more inclusive future within both the government and education sectors.
Too Many Chiefs? How CDOs, CIOs, CTOs, and CMOs Must Work Together
Keeping C-level positions distinct has always been somewhat difficult and, as the past decade has added several new tech-related C-level spots, differentiating between them has become an even larger and more important task.
Fads vs. Trends: How Knowing the Source of Digital Trends Can Make Identification Easier
Companies often confuse fads with trends: a costly mistake. A careful examination of the origin of a trend will better predict its course and distinguish it from just another digital fashion statement.
Retail Is Still Struggling to Implement Their Digital Strategy – Here's What They Should Do About It
By rolling out more in-store and online digital capabilities, retailers gain access to valuable customer data in the behavioral and transactional realms.
How Will The New iMessage Change Omnichannel Business Interactions?
In the face of increasing consumer expectations for instant real-time response, Apple’s Business Chat has the opportunity to revolutionize interactions with businesses that are still limited almost exclusively to phone and email.
Changing The Utility Model Through Emerging Tech
By increasing energy infrastructure efficiency, optimizing capital allocation, and creating new services for customers, grid edge technologies will catalyze unprecedented economic value.
Understanding the Finance Internet of Things: "Fin"-ternet
Financial service institutions should seize the massive growth opportunities that the internet of things is opening up, and implement a carefully structured IoT business strategy sooner rather than later.
10 Regtech Stats You Should Know About
A new sector of AI-based solutions, “RegTech”, promises a digital transformation that will provide a pathway for financial institutions in upcoming years.
6 Perspectives Companies Need When Evaluating Their Digital Readiness
Utilizing a variety of perspectives during digital transformation, companies can better guarantee that their strategy is fully informed.
Disruption in Consulting: How Consultants are Adapting to Help Clients Succeed
As Fortune 500 companies across industries face current or coming disruption, consulting firms must adapt to the landscape so their clients can succeed.
Preview of the Coming Retail Apocalypse
Presented with bankruptcies and store closures that have visibly impacted malls and shopping centers, many have declared we are in the midst of a “retail apocalypse.”
Digital Disruption Is Coming For Your Industry
What does it mean for a business to be digitally transformed? It’s a difficult question for even the most seasoned digital veteran.
5 Realistic Strategies in Omni Channel Banking
Mobile banking has already become the central driver of a completely customer-centered experience in the world of modern banking.