Developing relationships with banking customers is increasingly more important for financial institutions as a correctly-handled cross-channel approach will naturally result in increased customer loyalty, and the use of more products and services from the brand that they feel identified with.

The goal and utmost purpose of a digital strategy expert is to help measure and drive digital strategy and transformation. The challenge lies in separating the wheat from the chaff, and focusing on the correct measurements while taking the steps necessary to tactically execute strategies and grow them properly.

Enterprises that are able to implement Internet of Things (IoT) and Virtual Data Assistant (VDA) technologies effectively can cause a disruptive impact on both consumers and competitors in their industries, potentially increasing their revenue and improving their bottom line.

When information safety is part of a company's digital strategy, it's entirely possible to provide a seamless customer experience that also keeps information secure in your mobile device.

To successfully reach digital maturity, your company must place customer experience at the center of digital strategy. However, in doing so, your organization faces a unique set of challenges and potential risks.

In contrast to the continued rise of ecommerce giants, retailers are currently seen as struggling and in immediate danger. But augmented reality, which transports in-store offerings into an ideal plane of customer satisfaction, represents an opportunity to give customers an unforgettable experience.

Retail stores face record closures and stagnating growth in comparison to their ecommerce competitors. Here are five companies facing that trend by leveraging their in-store offerings with digital innovation to deliver a new premium in customer experience.

When companies undergo digital transformation, they necessarily and strategically establish a position in the Internet of Things (IoT): the context where the new normal of user experience and data-informed personalization is realized.