We set the standard for measuring and catalyzing DIGITAL TRANSFORMATION

Centric Digital guides enterprises through their digital transformation journey. Our data driven approach helps organizations reach and engage their users.

CHALLENGE

The State of Digital

After a decade of digital disruption, the pace of change is accelerating, yet most organizations are not ready.

Disruption

Evolution from desktop/internet to social/mobile/local put digital in almost everyone’s hands. This rapid change has already disrupted companies and industries, and changed the way we interact with technology.

Acceleration

Change is the new consistency. Shrinking costs are allowing technology to spread while lowering barriers to entry. Inventing new products and services is becoming cheaper and faster.

Readiness

The speed, scale and force of change is unlike anything we’ve experienced before. Business models of every industry will be impacted, but many organizations have been slow to make the transformative changes required to adapt.

METHODOLOGY

Contextualizing Digital

Our framework demystifies digital for the enterprise

It provides a perspective on any industry, company or capability. Using a nested framework, analysis at each layer is performed by our continued engagement in digital transformation. That analysis — a set of quantitative and qualitative questions posed to any company in any industry produces scores of digital readiness — including both general best practices and industry/capability-specific preferences for digital transformation.

Business model Chart

EXPERIENCE

collective of the interactions between a company and its customers

CHANNELS

digital touchpoints through which customers are connecting

PRODUCTS

created capabilities as they relate to the organization's digital footprint

PLATFORMS

content management, ecommerce, personalization, analytics, etc

PROCESSES

organizational structure, roles and responsibilities, resource allocation and governance

PEOPLE

individuals, their skillsets, their willingness to change, and your culture

Scoring Framework

Our methodology ensures consistent, repeatable measurement over time

Our digital experts evaluate companies based on the 6 layers of digital, broken into 51 categories and 303 subcategories with a total of 2,324 classifiers for a holistic assessment.

Digital Readiness Index

Our scoring identifies gaps and opportunities

Our Digital Readiness Index is our proprietary scoring algorithm that gives an enterprise a consistent relative measurement of the strength of their digital capabilities to meet the changing expectations of their customers, align to best practices, and ward off threats of competitors and disruptors.

« Deficient

Lacks foundational digital capabilities expected by consumers

‹ Lagging

Meets minimum consumer expectations for digital capabilities

‹ Parity ›

Provides digital solutions in place of more traditional experiences

Leading ›

Begins to integrate digital and physical experiences

Best Practice »

Exhibits best-in-class digital capabilities expected by consumers

SERVICES

DIGITAL TRANSFORMATION SOLUTIONS

Transformation

Playbooks

Strategic Insights, Benchmarks and Roadmaps for Digital Business

Our proprietary intelligence platform driven method to assess, define, plan and measure your enterprise’s Digital Transformation Strategy.

DIGITAL PLAYBOOKS

Transformation

Labs

Prototyping Digital Capabilities, Products and Experiences

Our startup inspired approach to rapidly ideate, design and prototype capabilities, products and experiences. We help unleash the inner startup within your organization and catalyze transformation initiatives by getting strategy off the page.

TRY LABS

Transformation

Experts

Accelerating Roadmaps with Digital Teams-as-a-Service

Our scalable Team-As-A-Service model to embed our know-how in your enterprise to advise, deliver and support your digital transformation initiatives.

MEET EXPERTS

WORK

Results

See what happens when our clients partner with us for digital transformation.

INSIGHTS

Blog

Our blog discusses digital trends, how they affect traditional industries, and how we measure their impact.

LATEST INSIGHT

May 24, 2017

How Emerging Markets are Tapping into Consumer Banking Technologies

By Thomas Preston

On Digital Transformation

Developing countries are seeing an unprecedented rise in the number of their citizens moving from speculative to banked transactions. Forerunners in the digital transformation of banking are changing the ways...

CONNECT

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