Helping Digital Transformation Through Video Strategy

Getting your company on board with digital transformation requires a communication process like any other. By implementing a video strategy that’s educational, engaging, and inspiring, businesses adopting new media tactics to engage their employees will more likely succeed as the millennial workforce continues to grow.Socializing a digital strategy throughout the organization is an essential step in the digital transformation process. Communicating the digital strategy via video is a great way to achieve alignment -- reporting trends and demonstrating how multiple prototypes would work, both on their own and within the larger consumer experience.

The Challenge of Deconstruction

Video can also be used to visualize the different aspects of implementing digital transformation. After developing the digital strategy, the execution plan has to be created, with this generally done through strategy deconstruction so as to define a business's capabilities and create a roadmap. These processes often involve large numbers of stakeholders, including those outside of the digital team. Ensuring that they understand the processes and what is required of them is critical. A video strategy can help in this scenario.A deconstruction workshop is also a great way to acquire important information from key stakeholders at once to support strategy consensus, unfortunately though, the participants many times don’t know what to expect or have the best means to scale their communication efforts.Being prepared with the goals and priorities of the meeting are all functions that a strong corporate video strategy could assist with. If the strategy process were done over an extended period of time, having the ability to remotely keep in contact as needed via strategic video channels would be paramount to a multinational company’s success.Wouldn’t it be great if there was a way to quickly show everyone involved what the vision is, how they can make it a reality, what is required of them, and what the overall purpose of the activities are -- all without having to repeat it over and over again to each new group of stakeholders?

What a Video Communications Strategy Can Teach Digital Businesses

Taking a page from eLearning, video is a unique tool to solve this problem by:

• Allowing stakeholders to communicate and share ideas remotely in real time
• Showcasing individual processes as well as their part in the overarching approach
• Providing examples of, and objectives for, individual activities and how their deliverables lead to the next step
• Maintaining engagement and excitement
• Being easily digested and shared

Of course, not all processes need to be visualized through video, and the ones that do can vary from organization to organization. But the benefits that video provides will continue to drive its importance as an enterprise communication tool as the digital workforce continues to expand and grow.