Digital TransformationPlaybooks

Our playbook defines, drives and measures digital transformation strategy by ensuring all facets of digital are accounted for.

By using our own proprietary platform and subsequent toolkit, we are able to provide a framework for scoring digital maturity, usage and reach.

Our platform driven assessment establishes logic, reasoning and rationale to help leaders make well informed business decisions now and in the future.

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Digital Approach

We put trends in context, benchmark your position, formulate your digital transformation strategy, build & drive your roadmap, help socialize the plan and measure your progress.

Insights

Our insights are your compass to where the digital economy is going

Digital Trends
User Needs & Behaviors
Stakeholder Mapping
Competitive Analysis
Disruptive Landscape

Benchmark

Our benchmark helps you understand how well you are doing

Customer Experience
User Engagement
Web, Apps & Devices
Business Platforms
Digital Culture

Plan

Our plan is your guide to transforming your organization

Analyze Gaps
Frame The Opportunity
Build & Drive Your Roadmap
Socialize Your Initiatives
Measure Your Progress

The Layers of Digital

We view digital through our proprietary stack of digital platforms - our approach addresses digital opportunity at multiple levels to help enterprises shift from reactive to transformative strategies.

Customers
Consumers, Employees, Partners, Vendors, etc.
Experience
Brand, Visual, Features, etc.
Paid Media, Search, Social, Mobile, Websites, Wearables, Kiosks, etc.
Products
Mobile App, Responsive Website, Wearable Apps, Kiosks, etc.
Platform
Content Management, Ecommerce, Personalization, Analytics, etc.
Processes
Strategy & Planning, Marketing, Optimization, Governance, etc.
People
Strategists, Product Managers, Designers, Developers, etc.
Business Model
Ecommerce, Subscriptions, Advertising, Payments, etc.

Digital Maturity Model

We help you understand your level of Digital Maturity by benchmarking your business against competitors and best practices. We then use these insights to help build your digital strategy for long term success.

Primitive

Lacking foundational digital capabilities expected by consumers
Deficient

Reactive

Meeting minimum consumer expectations for digital capabilities

Ecommerce

Social Media

Analytics

Lagging

Progressive

Consumers prefer digital solutions to traditional alternatives

Mobile Centric

Cloud Centric

Agile & Iterative

Parity

Immersive

Beginning to integrate digital & physical experiences

Omni-channel

Personalized

Customer Centric

Leading

Transformative

Blurs lines between physical/digital, human/technology

Automation

Virtual Reality

Real Time

Best Practice
  1. Primitive

    Lacking foundational digital capabilities expected by consumers

    Deficient
  2. Reactive

    Meeting minimun consumer expectations for digital capabilities

    Ecommerce, Social Media, Analytics

    Lagging
  3. Progressive

    Consumers prefer digital solutions to traditional alternatives

    Mobile Centric, Cloud Centric, Agile & Iterative

    Parity
  4. Immersive

    Beginning to integrate digital & physical experiences

    Omni-channel, Personalized, Customer Centric

    Leading
  5. Transformative

    Blurs lines between physical/digital, human/technology

    Automation, Virtual Reality, Real Time

    Best Practice

Insights

Digital Trends

Understand and stay ahead of digital trends impacting your industry and enterprise

User Needs and Behaviors

Recognize your Audience

Stakeholder Mapping

Plan to engage Contributors, Influencers, and Decision Makers

Competitive Analysis

Comprehensive measurement of your enterprise against your competition

Disruptive Landscape

Identify threats to your business model

Insights screen

Benchmark

Customer Experience

Evaluate how delighted your customers are when they interact digitally with you

User Engagement

Measure how often and deeply your customers interact with you across digital channels

Web, Apps, and Devices

Understand if you’ve deployed the right products to the right devices

Business Platforms

Gain awareness on efficiencies to consume digital resources and co-create value

Digital Culture

Learn if you have the right people and processes in place to make digital core to your business

Benchmark screen

Plan

Be Data Driven

Make better data driven decisions by using our digital insights and benchmark to drive your business case

Prioritize Opportunities

Understand which tasks and projects should be prioritized to deliver value quickly

Build and Drive Your Roadmap

Create a business view of your initiatives and align budgets to execution

Socialize Your Initiatives

Manage engagement with C-level executives and the organization at large

Measure Your Progress

Visualize how your digital initiatives and goals are adding business value

Plan screen

Next Steps

Another Challenge icon

Launch a New Playbook

We’ll keep growing the momentum by immediately repeating the Playbook Process to refine the Playbook.

Hand Off icon

Prototype a Solution

We’ll take strategy off the page and bring ideas to life by selecting recommendations from the Playbook and putting them through our Lab process.

Dig Deeper icon

Accelerate a Milestone

We'll take a deeper look at milestones & our Team-As-A Service will deliver on enterprise transformation roadmaps following an agile, collaborative work-flow.