Founders Jason Albanese and Brian Manning write - REVIVE: How to Transform Traditional Businesses into Digital Leaders. A book on assisting traditional enterprises adapt in the digital age.
NEW YORK, Jan. 11, 2016 /PRNewswire-iReach/ -- Industry leading digital transformation experts Jason Albanese and Brian Manning of Centric Digital announced the release of their new book,REVIVE: How to Transform Traditional Businesses into Digital Leaders,published by Pearson Education, Inc. In this book, Albanese and Manning explain why and how traditional enterprises must adapt to the increasing demands of the digital age to grow and avoid disruption. They also detail how to drive a full-scale digital transformation within enterprises that breaks down organizational barriers, cuts costs, accelerates product/service delivery, and dramatically improves customer engagement.
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"Our goal with this book is to provide the necessary insights and guidance for traditional business struggling to adapt their business model to thrive in the digital age," said Brian Manning, Chief Digital Officer and President, Centric Digital. "It's no longer enough to redesign your website or build mobile apps. To lead in digital, you must first rethink your business strategy and transform your customer experience and operations."
Centric Digital co-founders Jason Albanese and Brian Manning draw on immense experience helping Fortune® 500 companies succeed with digital strategies, platforms, and channels. They present data-backed insights into the ways midsize and large organizations are stuck hiring, managing, organizing, and leading in obsolete "analog" ways. The book's proven and practical recommendations demonstrates Centric Digital's ability to help companies leverage the nearly boundless opportunities of digital."As the digital economy continues to scale and become more elusive to traditional businesses, it's critical they take the necessary actions to pivot their business model or they risk being disrupted by new movers in their sectors," said Jason Albanese, CEO of Centric Digital. "We wrote this book as a guide to help these businesses understand this sea change and assist them in their evolution."REVIVE's multiple case studies show exactly how executives are applying these ideas to go far beyond incremental improvements. Some of examples of the digital roadmap in this book include the following:
- Why traditional companies are failing at digital and how they can succeed.
- How to overcome strategic, operational, technical, and market related causes of failure.
- How to benchmark, envision, roadmap, and build a successful digital strategy.
- Why preparing for the future, near and far ensures your readiness for the next decade's technology revolutions.
The book is available for purchase at Pearson, Amazon, iTunes, Google Play, 800 ceo read.
About the Authors
Jason Albanese is CEO & Co-Founder of Centric Digital, a leading digital transformation solutions company. His vision and entrepreneurial skills accumulated during a successful career building innovative B2B digital companies has allowed him to turn Centric Digital into one of the fastest growing companies in America. Previously, he co-founded and served as CEO of SageSecure LLC, a digital asset management and risk company that also succeeded in delivering strategic growth to the Fortune® 1000 through digital products and services. Albanese writes a weekly business strategy column for INC.com, is author of Network Security Illustrated, has been published in The Journal of Research and Practice in Information Technology (JRPIT), and holds a patent on an Internet-based distance learning system he co-designed. He serves as the Chair of the Governance Committee on the board of Partnership with Children, a non-profit focused on outreach to New York City public school students at risk of academic failure; and is an active member of Young Presidents Organization, serving on the board of YPO Manhattan in the role of Member Integration Committee chair.
Brian Manning is President, Chief Digital Officer & Co-Founder of Centric Digital. He has leveraged his deep digital expertise and creativity to shape Centric Digital's brand and market position into the strategic partner of choice for the world's largest enterprises. Manning started his career at Accenture and since went on to lead digital businesses within global enterprises such as Citigroup and spinoffs such as Barnes & Noble.com. He has managed $500+MM ecommerce businesses, defined multi-billion dollar consumer digital bank strategies, and launched dozens of digital products. Manning's passion for all things digital sets a high bar for Centric Digital's clients, partners and employees. Chief Digital Officers consistently seek his advice and he has helped shape the digital organizations and strategies of several Fortune 500 companies. In addition to driving thought leadership for Centric Digital he is a frequent guest writer drawing the connection between the latest trends that traditional enterprises can leverage. His quest for doing everything digitally has defined Centric Digital's operations and fully removed the use of paper from his work or personal life.
About Centric DigitalCentric Digital is the leading pure-play digital transformation partner, that provides solutions to traditional businesses to revive their business models, rejuvenate their customer experience, and automate their business operations for the digital age. Global enterprises across health, finance, retail, industrials and government rely on Centric Digital to interpret digital trends, benchmark their digital capabilities, create digital business strategies, and deliver digital and mobile experiences. For more information on the company, visit centricdigital.com and for insights on digital trends visit centricdigital.com/blog.
Media Contact: Racheal Du, Centric Digital, 646-875-8751, pr@centricdigital.com
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