“Bank of America Corp. (NYSE: BAC) is the first to achieve J.D. Power and Associates Mobile App Certification, which recognizes “brands that provide an exceptional mobile app experience.” The certification was announced Thursday.
J.D. Power, a market research company, awards certification based on a vetting process. A company must rank high in a customer satisfaction benchmark, and it must pass an extensive evaluation of 250 mobile app practices. Some of those practices include navigation, messaging and notifications, channel management, quality in the app store, user interface and digital process and governance, a press release states. J.D. Power conducted this process in collaboration with Centric Digital.”