Centric Digital

Transformation Labs

Our Rapid Approach to Design, Test and Launch your Digital Transformation

Together we will design digital solutions, prove they will drive business results, and accelerate their launch.

Why Lab?

Launch with Lab

Lab takes a business challenge and turns it into a tangible digital solution.

To succeed in today's disruptive world, your organization needs to take action fast. Lab accelerates your transformation with digital solutions that turn strategy into action. Our research-driven, iterative approach ensures we design the right solution for your challenge and get to market quickly.

The Lab Mantra

  • Work collaboratively
  • Move quickly
  • Iterate often
  • Know your users
  • Measure everything
  • Think holistically
Digital solution chart

Design thatworks for you

Lab solutions are designed across every layer of digital to make sure they succeed in the real world.

When your solutions are launched they won't live in a vacuum. Your digital Experiences Channels, Products, Platforms, Processes, and People need to work in harmony, so Lab designs these layers together to ensure they fit your business and drive the results you need.

We test early and often, iterating as we go until we can prove our Lab solution will work for your challenge. At the end of Lab, we prepare to launch the solution in market.


Lab Approach

Understand the design challenge

Lab isn't just about designing elegant solutions: it's about designing the right elegant solutions for your business and your customers. We start Lab by understanding your unique goals and agreeing on how we measure success. Then learn everything we can about the context for your challenge and the people who will be using the solution.

Imagine many possible solutions

Lab draws out the collective creativity of any team as we work to imagine future solutions. We'll combine our deep expertise in digital with your team's unparalleled understanding of your business to imagine concepts that were previously unthinkable. Together, we'll harness the power of volume to make sure no transformative idea is left behind.

Focus on the most valuable ideas

With an influx of ideas from our Imagine phase, we will use a scientific framework to determine the most relevant and effective solutions for your business. By examining each concept across a multitude of dimensions – your business goals, organizational structure, user base, competitive landscape, and more – we will form a complete picture of which concepts will create the most impact.

Create prototypes that bring the vision to life

With a clear direction set during Focus, we'll design detailed, testable prototypes that bring our solutions to life across every layer of digital. Lab unites strategy, user experience, design, and technology in harmony, resulting in comprehensive solutions that work in the real-world. We follow lean principles to quickly design, learn, and improve.

Iterate and refine based on what we learn

To ensure we meet the goals we set at the beginning of Lab, we'll continuously test the prototypes we design with real customers and experts in your organization. Based on what we learn, we'll rapidly iterate to turnaround new prototypes and continue testing them until we've proven they'll drive the results you need.

Accelerate the process to launch in market

Lab is about turning ideas into action, so we believe we're successful only when our solutions are launched in market. At the end of Lab, we combine design, technology, and go-to-market strategy to accelerate the path to launch, support development and delivery, and start transforming your business right away.


Actionable Results

At the end of Lab, you'll have a clear vision for the solution to your challenge, a prototype that makes it tangible, and a launch plan to bring it to market. Everything we create in Lab is designed to accelerate your digital transformation by turning strategy and opportunity into actionable design.

Solution prototype

Where to?

You can expect to leave Lab feeling invigorated and prepared to act on a clear vision for the future. With an end goal of launching the solution in market, there are some steps our clients commonly take to get there after Lab.


Share the Lab solution throughout your organization to inspire transformation and communicate a vision for the future.

Business Case

Socialize the value and potential impact of the Lab solution, gain buy-in from company leadership, and earn investment for long-term development.


Work with our product team to launch an agile development process that builds and delivers the Lab solution to a wide market

Get Started


In just 6 weeks, we'll design a solution to your challenge, prove it will drive business results, and accelerate its launch in market. Here's one example of how the 6 weeks can go.

Lab engagement timeline

Launch with lab

Ready to transform the way you do business?