Centric Digital

Retail & Apparel

As digital innovations create more personalized interactions, customers are increasingly choosing brands on the basis of the quality of experience they have with that brand. Engaging across the engagement lifecycle is achieved by maintaining a strategic awareness of changing consumer expectations

November 07, 2017

The Anatomy of an Experience Map

By Centric Digital

On Customer Experience

As digital innovations create more personalized shopping transactions, customers are increasingly choosing brands on the basis of the quality of experience they have with that brand. Loyalty has become a highly personalized response, and companies must maintain a strategic awareness of changing consumer expectations as other digital leaders apply pressure to the compounded pace of change in digital innovations.