Retail & Apparel | Digital Transformation Articles

December 23, 2017

The customer experience is the most visible part of your digital strategy

By Centric Digital

On Digital Transformation

For Retail & Apparel

The customer experience is the most visible part of your digital strategy. When done well, the experience tells your cus...

November 07, 2017

The Anatomy of an Experience Map

By Centric Digital

On Customer Experience

For Financial Services Government Healthcare Retail & Apparel

As digital innovations create more personalized shopping transactions, customers are increasingly choosing brands on the...

Retailers have to meet the expectations of customers, who are increasingly shopping on mobile devices. By targeting and personalizing experiences, companies can increase sales, as well as direct users to lower cost channels for customer service issues.

October 31, 2017

Challenges and Opportunities in Omnichannel Retail Marketing

By Centric Digital

On Customer Experience

For Retail & Apparel

Are retail businesses providing the type of omnichannel customer experiences that today’s consumers crave?

When enhancing digital touchpoints to create seamless interactions between their brands and consumers, retailers must put the customer’s desires and goals first. Capturing the right data and using it to personalize the online shopping experience will lead not only to more frictionless interactions, but also increased loyalty and higher conversion rates.

September 18, 2017

How To Improve Conversions By More Than 50% In Your Ecommerce Store

By Centric Digital

On Customer Experience

For Retail & Apparel

By implementing above-and-beyond customer experience practices, businesses can demonstrate value, create strong purchasi...

More and more, the world’s largest companies and firms are allotting C-Level positions to tech-specific roles, with the terms, Chief Data Officers and Chief Digital Officers (CDOs), getting thrown around more frequently. With often overlapping roles and responsibilities, these C-level spots are designed to shift companies away from traditional business methods and strategies and into data- and tech-driven ones. Some titles — especially that of the Chief Digital Officer (only 20% of companies currently have one) — didn’t really exist until this decade. So it’s now more important than ever that established executives carefully distinguish between these roles if they want to effectively allocate responsibility. Does your company need a CDO or does your CMO handle things on the innovation front? And yes, there is a right answer.

September 06, 2017

Too Many Chiefs? How CDOs, CIOs, CTOs, and CMOs Must Work Together

By Centric Digital

On Digital Strategy

For Financial Services Government Healthcare Retail & Apparel

Keeping C-level positions distinct has always been somewhat difficult and, as the past decade has added several new tech...

Survey results show that not enough retail executives have successfully implemented a digital transformation strategy. Furthermore, revenue numbers show us that the retailers that have are much too focused on digital as a silo’d channel. One only needs to look to the leaders, Amazon and Walmart to see the future of retail: seamless experiences that merge physical and digital.

August 25, 2017

Retail Is Still Struggling to Implement Their Digital Strategy – Here’s What They Should Do About It

By Centric Digital

On Digital Strategy

For Retail & Apparel

By rolling out more in-store and online digital capabilities, retailers gain access to valuable customer data in the beh...

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