Digital Trends

August 28, 2017

Fads vs. Trends: How Knowing the Source of Digital Trends Can Make Identification Easier

By Asher Feldman

On Digital Trends

Companies often confuse fads with trends: a costly mistake. A careful examination of the origin of a trend will better predict its course and distinguish it from just another digital fashion statement.

August 23, 2017

How Will The New iMessage Change Omnichannel Business Interactions?

By Jared Stevenson

On Customer Experience

In the face of increasing consumer expectations for instant real-time response, Apple’s Business Chat has the opportunity to revolutionize interactions with businesses that are still limited almost exclusively to phone and email.

July 21, 2017

5 Realistic Strategies in Omni Channel Banking

By Thomas Preston

On Customer Experience

Mobile banking has already become the central driver of a completely customer-centered experience in the world of modern banking.

July 19, 2017

How Financial Services Can Better Utilize Digital Channels for More Effective Cross-Sell Opportunities

By Jared Stevenson

On Digital Strategy

Developing relationships with banking customers is increasingly more important for financial institutions as a correctly-handled cross-channel approach will naturally result in increased customer loyalty, and the use of more products and services from the brand that they feel identified with.

July 11, 2017

4 Data Driven Ways to Measure Customer Experience

By Jason Curry

On Customer Experience

The goal and utmost purpose of a digital strategy expert is to help measure and drive digital strategy and transformation. The challenge lies in separating the wheat from the chaff, and focusing on the correct measurements while taking the steps necessary to tactically execute strategies and grow them properly.

July 06, 2017

Virtual Assistants and Voice Recognition Is the New Mobile

By Yousef Khan

On Artificial Intelligence

Enterprises that are able to implement Internet of Things (IoT) and Virtual Data Assistant (VDA) technologies effectively can cause a disruptive impact on both consumers and competitors in their industries, potentially increasing their revenue and improving their bottom line.