Posts by Centric Digital

July 11, 2017

4 Data Driven Ways to Measure Customer Experience

By Centric Digital

On Customer Experience

The goal and utmost purpose of a digital strategy expert is to help measure and drive digital strategy and transformation. The challenge lies in separating the wheat from the chaff, and focusing on the correct measurements while taking the steps necessary to tactically execute strategies and grow them properly.

June 02, 2017

A 101 on Natural Language Processing in Business

By Centric Digital

On Digital Strategy

Benchmarked by industry forerunners and expanding explosively by its own methodology, the best customer experiences in natural language processing (NLP) are found through continued and correct application: a surprisingly difficult...

February 07, 2017

How Digital Personalization Drives Better Business Decisions in Retail and Finance

By Centric Digital

On Digital Strategy

To clear the path-to-purchase, companies need to prioritize uncovering consumer experience pain points and the critical moments when they are likeliest to surface. Businesses across all industries are increasingly aggregating...

January 11, 2017

Omni-Channel Customer Experience Trends for 2017

By Centric Digital

On Customer Experience

What kind of changes can incumbent industry leaders and emerging disruptors expect in the realm of customer experience in 2017? Below are some of the most intriguing developments likely to...

December 06, 2016

In the Footsteps of a Giant: Scaling the Digital Transformation in Healthcare

By Centric Digital

On Digital Transformation

About

When examining methods for encouraging patient use of health apps and other forms of telemedicine, it’s important to start with the patients themselves. Kaiser Permanente (“KP”), one of the country’s...

December 01, 2016

Surviving Fintech for Traditional Wealth Management

By Centric Digital

On Digital Strategy

The growth in fintech is reshaping what the financial sector means to so many people. In all facets of the world’s financial future, traditional banking stalwarts should focus on keeping...