June 22, 2017
By Yvan Nasr
In contrast to the continued rise of ecommerce giants, retailers are currently seen as struggling and in immediate danger. But augmented reality, which transports in-store offerings into an ideal plane of customer satisfaction, represents an opportunity to give customers an unforgettable experience.
May 19, 2017
By Brian Quirk
Augmented reality has not yet been broadly adopted into public education, despite its great potential of added benefits for students. But in showing their commitment to digitally transforming the teaching...
March 20, 2017
VR and AR in retail are definitely here to stay, as each retailer makes its choices about the value proposition offered to customers by new technologies, it is instructive to...
February 21, 2017
As people increasingly expect personalization, marketers must be able to reach consumers and deliver on these expectations. This can be achieved by implementing augmented reality technology to customize preferences and...
January 04, 2017
Enterprises should monitor advancements and implementation of virtual and augmented reality carefully due to its potential for massive disruption and profound implications for user experience in 2017. The Technology Is...
September 22, 2016
Fashion’s experience-based nature makes it the perfect candidate for augmented reality, clothing and accessory brands are expected to far surpass other retail sectors in AR adoption during coming months. Although...