Enterprise Scale Digital Intelligence
Centric Digital benchmarks digital capabilities against best practices to provide brands with insights to inform strategic decisions that lead to shareholder, customer and organizational value.
Measure & Monitor
Measures an enterprise's core digital footprint (web, mobile, social media) against industry standards.
Compare & Contextualize
Compares an enterprise's digital intelligence to competitors and disruptors to identify threats & opportunities.
Optimize & Transform
Recommends actions to improve digital intelligence & correlates to shareholder, business & customer impact.
Digital Leaders Outperform Laggards
Financial Performance
In a study of 344 public companies, digital leaders had higher average margins than digital laggards (Source: S&P Capital IQ & Keystone Strategy in HBR.org).
Customer Satisfaction
In a study of leading insurance companies, those with a higher Centric Digital IQ had a higher J.D. Power Voice of the Customer score (Source: Centric Digital & J.D. Power).
Shareholder Return
S&P 500 companies with a leading Centric Digital IQ of 600+ returned 53% vs. the index return of 46% from 2014-2018 (Source: Centric Digital).
Centric Digital IQ Score
The Centric Digital IQ Score, analogous to a "FICO Score of Digital", provides a consistent relative measurement of the strength of an enterprise's ability to meet the changing expectations of their customers, maintain core digital capabilities, and ward off threats of competitors and disruptors.
Transformative
Blurs line between physical/digital, human/tech.
Immersive
Beginning to integrate digital & physical experiences.
Progressive
Users prefer digital solutions to traditional alternatives.
Reactive
Meeting minimum consumer expectations for digital capabilities.
Primitive
Lacking foundational digital capabilities expected by consumers.
Measure Your Company
Provides easy to interpret visualizations of your company digital intelligence score and ability to drill down to capability level.
Measure and track company for categories and subcategories your company was evaluated for overtime and as initiated.
See detailed explanations of factors that contributed to and detracted from your score.
See how scores are correlated to complementary metrics such as NPS, digital performance analytics, digital financials.
Detailed recommendations on what to improve to improve your companies digital intelligence score. Ability to sort on key impact realized if recommendation implemented.
Benchmark Competitors & Industries
Understand how digital impacts your automotive business such as quality of inventory and product page content, local or regional competitiveness of dealer sites, overall online shopping and service experience.
Understand the digital capabilities and standards that could revolutionize your ability to provide excellent customer service while increasing efficiency such as best in class live chat customer service, online bill payment, outage notifications, paperless statements and communications, digital marketing of green initiatives, etc.
Understand how to deepen customer adoption of digital capabilities, increase the share of wallet through digital channels while reducing reliance on manual service channels, track Fintech innovation to stay ahead in your market, etc.
Understand how to digitize and digitally transform the experiences for members, patients and providers by adopting best practices and standards from within and outside your industry.
Understand how to deepen customer adoption of digital capabilities, increase the share of wallet through digital channels while reducing reliance on manual service channels, track Fintech innovation to stay ahead in your market, etc.
Understand trending technologies being used across industries. Understand consumer media consumption trends and how to adopt traditional distribution channels. Understand how to optimize online sales and service performance.
Understand key digital touchpoints throughout the customer journey and how to make engagement frictionless by adopting new digital experience strategies and technologies used by disruptors.
Our Insights
5 Ways Blockchain Technology Will Revolutionize The Way We Do Business
Once we dig deeper and understand how blockchains function, the implications and the incredible impact they will inevitably have on consumer experience becomes vast.
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How To Improve Conversions By More Than 50% In Your Ecommerce Store
By implementing above-and-beyond customer experience practices, businesses can demonstrate value, create strong purchasing incentives, and turn traffic into sales.
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Too Many Chiefs? How CDOs, CIOs, CTOs, and CMOs Must Work Together
Keeping C-level positions distinct has always been somewhat difficult and, as the past decade has added several new tech-related C-level spots, differentiating between them has become an even larger and more important task.
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6 Perspectives Companies Need When Evaluating Their Digital Readiness
Utilizing a variety of perspectives during digital transformation, companies can better guarantee that their strategy is fully informed.
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Digital Disruption Is Coming For Your Industry
What does it mean for a business to be digitally transformed? It's a difficult question for even the most seasoned digital veteran.
Read More →Select Work
Select Clients
In the Newsroom
Health Systems' Digital Engagement with Consumers Significantly Lags Healthcare Disruptors, Navigant/Centric Digital Report Suggests
Analysis of 1,400 health systems' digital presence shows providers trail innovative payers, urgent care, and new healthcare entrants in generating awareness and consideration of their services
J.D. Power Launches Digital Experience Intelligence Benchmark Powered by Centric Digital
Digital Intelligence Benchmark Analyzes the Digital Experience Design of Public-Facing Websites Across Financial Services, Insurance, Tech, Media & Telcom, Home Improvement, Healthcare, Travel and Utilities
J.D. Power Teams with Centric Digital to Expand Digital Customer Experience Intelligence Solutions
Alliance Focused on Helping Businesses Thrive in Era of Widespread Digital Transformation
Contact Us
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