Centric Digital

Digital Classification

DIMENSIONS is a classification system to understand & measure digital transformation

DIMENSIONS provides a hierarchical categorization of 3000+ digital best practices compiled from expert sources and industry thought leaders to routinely score your enterprise relative to trends readiness, best practices, competitive threats, and customer expectations.

DIMENSIONS chart with scores

Experience DIMENSIONS

FROM INTERACTION DESIGN TO LOYALTY PROGRAMS

Categories include Website Usability, Content, Branding, Site Organization, Navigation Design, User Interface Design, Visual Design, Responsiveness, Personalization, etc.

Channel DIMENSIONS

FROM SEARCH TO SOCIAL

Categories include Organic Search, Social Media, Email, Paid Media, Customer Service, etc.

Product DIMENSIONS

FROM MOBILE APPS TO INTERNET OF THINGS

Categories include Web Features, Industry-Specific Features (Banking, Healthcare, etc.) Android, iOS, etc.

Platform DIMENSIONS

FROM CONTENT MANAGEMENT SYSTEM TO INTERNET OF THINGS

Categories include CMS, Customer Relationship Management (CRM), Ecommerce Platform, Social Management, Marketing Automation, API Development, IoT, etc.

Process DIMENSIONS

FROM STRATEGY TO PROGRAM MANAGEMENT

Categories include Strategy, Channel Management, Communication, Digital Culture (Agile, Data-Driven), Program Management, Product Development, etc.

People DIMENSIONS

FROM DIGITAL SKILLS TO ORGANIZATIONAL STRUCTURE

Categories include Digital Skills, People Governance, Organizational Structure, etc.

EXPERT SOURCES

Best Practices Crowdsources From Thought Leaders

In addition to thought leadership from Centric Digital, DIMENSIONS ingests best practices from a broad range of omnichannel and digital native businesses, digital channels, digital service providers, digital research & media, industry certifications, digital platforms and digital data services.

The result is analogous to a “GAAP of Digital” which can guide any enterprise to know what to do in digital.

DIMENSIONS chart showing best practices

Scoring Algorithm

Results Validated and Scored through Proprietary Algorithms

All best practices are rolled up through algorithms to score individual organizations, the result is analogous to a “GAAP of Digital” which can guide any enterprise to know what to do in digital.

DIMENSIONS chart detailed zoom.

Score Methodology

DIMENSIONS Measures Digital Proficiency to Identify Gaps & Opportunities

Analogous to a “FICO Score of Digital”, DIMENSIONS provides consistent measurement of digital capabilities and efforts in an accelerated timeline with results in days and weeks, not months.

Excellence Score

Transformative Digital

Blurs line between physical/digital, human/technology, mastery of DIMENSIONS including Machine Learning, Augmented Reality, and Blockchain

DIMENSIONS Excellence Score Chart
1000 900
DIMENSIONS Leading Score Chart

Leading Score

Immersive Digital

Beginning to integrate digital & physical experiences, strong showing in use of DIMENSIONS including Personalized Notifications and Mobile Self Checkout

800 700

Parity Score

Progressive Digital

Meeting user preferences for digital solutions to traditional alternatives with Responsive Websites, Cloud Platforms, and Agile Process

DIMENSIONS Parity Score Chart
600 500
DIMENSIONS Lagging Score Chart

Lagging Score

Reactive Digital

Meeting minimum consumer expectations for digital capabilities such as Ecommerce, Social Media, and use of Analytics

400 300

Deficient Score

Primitive Digital

Lacking foundational digital capabilities expected by consumers but may be using older digital channels in some capacity such as Email

DIMENSIONS Deficient Score Chart
200 100 0

Competitive Analysis

IDENTIFY THREATS & OPPORTUNITIES

Scan competitors, your industry, possible entrants, disruptors and a wider purview of best practices to understand the state of digital within your organization to identify strengths and areas for improvement.

Industry Benchmarks

Claim Industry Leadership

Our Industry Benchmark programs provide full coverage of public facing DIMENSIONS unique to your industry across 25+ competitors. Our teams conduct a detailed analysis of the results and provide you with a focused gap analysis for your industry and recommendations specific to your company so you meet customer expectations and leapfrog the competition.

Progress Benchmarks

Measure Digital Roi

Through repeated assessment, DIMENSIONS provides ongoing validation of progress-to-date, demonstrates your digital transformation journey, and highlights the return on your digital investment.

Technology Benchmarks

Maximize Your Technology

Technology is designed to work for you, but that doesn't mean that simply installing a platform will bring you success. A focus on the Platform and Process DIMENSIONS determines how your technology stack matches up to your needs and best practices, if you are making the most out of your investment in platforms, and compares platform functionalities of similar vendors.

Industry Certifications

Stand Out In The Crowd

DIMENSIONS is used by our partners including J.D. Power as an integral part of their digital and customer certification programs. We also offer our own industry-specific and channel-based certifications. Examples include J.D. Power Mobile App Certification and Omnichannel Advantage Benchmark Solutions.