User Experience - Digital Transformation | Centric Digital

April 27, 2017

10 Tips on Improving User Experience

By Centric Digital

On User Experience

For Financial Services Government Healthcare Retail & Apparel

One key to getting out in front of your competition is implementing an effective user experience strategy built on a...

By leveraging tactics like web analytics and user surveys, companies can consistently refine their services, products, and systems to provide customers with an optimal user experience.

March 28, 2017

How to Understand and Measure User Experience

By Centric Digital

On User Experience

For Financial Services Government Healthcare Retail & Apparel

User experience is the foundation on which customer journeys are built and, fundamentally, a huge factor in how cust...

In 2017, we’ll likely see increases in mobile-first & user-centered design, deep personalization, and conversational AI elements (e.g., bots) implemented across a range of sites for greater engagement.

February 01, 2017

Top User Experience Trends Expected in 2017

By Centric Digital

On User Experience

For Financial Services Government Healthcare Retail & Apparel

As the internet continues its migration to handheld devices, user experience will increasingly play a central role i...

Having a mobile app for your company is a must in today's digital age, but are the apps that get created really being used? This is a problem many companies face as they invest time and money into app development yet experience a decline in engagement after the initial release. In fact, according to a recent eMarketer survey, the average retention rates for mobile app installs declines significantly after day 1, dropping from between 25-29% (for Android and iOS) down to 3% by day 30.

June 21, 2016

The UX Design Principles That Drive an Engaging Mobile Application

By Centric Digital

On Digital Strategy

For Retail & Apparel

Is the UX design of your mobile apps driving engagement or driving users away? Many companies offer

When it comes to CX and UX, there are many misconceptions about what they are and what they can do for business. Are they the same? Different? Is it necessary to have both? This confusion was further accentuated in a recent Forrester report, where 13% of organizations said they treat CX and UX the same, while 38% said the CX and UX teams are in different parts of the organization. Another 28% said they have a UX team, but not a CX team. Unfortunately, none of the above are an optimal way to run a successful business. Instead, it’s best to have a full understanding of what each function brings to the table and determine the best way to integrate initiatives and departments.

May 23, 2016

Understanding the differences between customer experience and user experience

By Centric Digital

On Customer Experience

For Financial Services Government Healthcare Retail & Apparel

Do you know the differences between CX and UX? If not, it could be damaging the way you do business. There�...

eConsultancy asked digital leaders across a number of global markets a series of strategy-oriented questions. The results of which show that customer centricity (58%) and data driven decisions (40%) are key to establishing a “digital native” culture.
Alongside greater customer-centricity, many marketers are looking to improve how quick they are to market ‘in the moment’ during 2016. How they're able to understand and execute on these initiatives and tactics will be crucial to driving digital growth through 2016.

May 04, 2016

Top Trending Digital Strategy Tactics Every Company Must Know

By Centric Digital

On Big Data Visualization

For Financial Services Government Healthcare Retail & Apparel

Here are some of the key digital strategy tactics being employed for your company to consider through 2016. ...

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