Healthcare | Digital Transformation Articles

November 07, 2017

The Anatomy of an Experience Map

By Centric Digital

On Customer Experience

For Financial Services Government Healthcare Retail & Apparel

As digital innovations create more personalized shopping transactions, customers are increasingly choosing brands on the...

More and more, the world’s largest companies and firms are allotting C-Level positions to tech-specific roles, with the terms, Chief Data Officers and Chief Digital Officers (CDOs), getting thrown around more frequently. With often overlapping roles and responsibilities, these C-level spots are designed to shift companies away from traditional business methods and strategies and into data- and tech-driven ones. Some titles — especially that of the Chief Digital Officer (only 20% of companies currently have one) — didn’t really exist until this decade. So it’s now more important than ever that established executives carefully distinguish between these roles if they want to effectively allocate responsibility. Does your company need a CDO or does your CMO handle things on the innovation front? And yes, there is a right answer.

September 06, 2017

Too Many Chiefs? How CDOs, CIOs, CTOs, and CMOs Must Work Together

By Centric Digital

On Digital Strategy

For Financial Services Government Healthcare Retail & Apparel

Keeping C-level positions distinct has always been somewhat difficult and, as the past decade has added several new tech...

As consumers continue to demand more frictionless digital journeys, companies must reevaluate how they meet this expectation. Oftentimes, it's beyond a simple flip-a-switch solution. True digital readiness requires improvements in foundational technology, people and processes, and experiential enhancements across channels.

August 08, 2017

6 Perspectives Companies Need When Evaluating Their Digital Readiness

By Centric Digital

On Digital Strategy

For Financial Services Government Healthcare Retail & Apparel

Utilizing a variety of perspectives during digital transformation, companies can better guarantee that their strategy is fully informed.

Companies big and small are facing fundamental decision points as 2017 draws toward its close. From product innovation to employee happiness, those companies will look to strategic consulting and strategists to ensure success. But how can those same consultants adapt to a changing professional services industry?

August 04, 2017

Disruption in Consulting: How Consultants are Adapting to Help Clients Succeed

By Centric Digital

On Digital Transformation

For Financial Services Government Healthcare Retail & Apparel

As Fortune 500 companies across industries face current or coming disruption, consulting firms must adapt to the landsca...

July 25, 2017

Digital Disruption Is Coming For Your Industry

By Centric Digital

On Digital Transformation

For Consumer Packaged Goods Financial Services Government Healthcare

What does it mean for a business to be digitally transformed? It’s a difficult question for even the most seasoned digital veteran.

Mainstream companies are leading by example when it comes to optimizing their users experience to their behaviors online. By marrying key measurements to establish performance indicators, these businesses are able to know the what, how, and when of the product and customer journey, which in turn, makes the buying path a better and more efficient experience for all involved.

July 11, 2017

4 Data Driven Ways to Measure Customer Experience

By Centric Digital

On Customer Experience

For Financial Services Government Healthcare Retail & Apparel

The goal and utmost purpose of a digital strategy expert is to help measure and drive digital strategy and transformatio...

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