Consumer Packaged Goods

July 25, 2017

Digital Disruption Is Coming For Your Industry

By Asher Feldman

On Digital Transformation

What does it mean for a business to be digitally transformed? It’s a difficult question for even the most seasoned digital veteran.

July 08, 2016

Unilever is pursuing a global digital transformation initiative. Here are the things they’ll need to succeed

By Asher Feldman

On Digital Transformation

Household & Personal ProductsWith 14 key brands to shepherd, Unilever may be among just a handful of companies worldwide that have the opportunity to segment their strategy, approach and structure to achieve very specific goals while achieving organizational consistency and growth.

June 13, 2016

Transforming a Cup Above: Digital Transformation at Nespresso

By Centric Digital

On Digital Transformation

As Nespresso continues to grow, there’s a lot to be learned from the progress this brand has made on the road to digital transformation Nespresso created a truly transformative experience...

April 08, 2016

5 Reasons Why Business Analytics Will Help Drive Revenue for Your Company

By Carlos Mendoza

On Big Data Visualization

Can using business analytics drive and increase revenue for your company? For the better half of this decade, much of the discussion has centered on the idea of big data....

March 30, 2016

How Macy’s Implemented a Successful Omnichannel Approach

By Centric Digital

On Customer Experience

How did a 150-year-old department store make a successful transition into the digital age? Macy’s has a 150-year history, but it ran into early challenges when attempting to adapt to...

June 12, 2015

The Starbucks App is Doing Five Times the Business of Apple Pay. What’s Your Company’s Mobile Payment Strategy?

By Brian Manning

On Digital Strategy

The success of Starbucks’ mobile payment network proves that you don’t have to be a huge name in tech, or even a tech company at all, to be a leader...