Automotive | Digital Transformation Articles

March 22, 2017

4 Digital Strategy Focus Points for the Automotive Industry

By Centric Digital

On Digital Strategy

The automotive industry will never be able to predict all disruption or disintermediation. To handle this, auto manu...

The automotive industry has fast learned that it must meet consumer demands for a digitally enhanced experience when researching, purchasing, or operating a car. Auto manufacturers can start by enhancing their digital touchpoints and underlying technologies to give potential customers the information they need.

March 02, 2017

Why Digital Transformation Should Be a Strategic Priority for the Automotive Industry

By Centric Digital

On Digital Transformation

The ongoing digital transformation of the automotive industry introduces a new set of technological and regulatory c...

After years of declining sales, digital transformation is likely to be the solution to an increase in growth for the auto industry. This transformation will come with a number of changes—all of which will throw the concept of “business as usual” out the window. In a few short years the majority of new cars will be connected, autonomous driving might become the new normal, and billions of dollars of operating profits will make their way into digital channels. Companies that invest in developing technologies and following a customer-centric approach will have a much greater chance of succeeding and thriving in the wake of these coming changes.

May 26, 2016

6 Factors Influencing Digital Transformation in the Automotive Industry

By Centric Digital

On Digital Transformation

For Automotive Government

Will the automotive industry take advantage of current digital transformation opportunities before it’s too late? ...

While Google is heavily investing in autonomous driving software, nearly every major car manufacturer has declared plans to sell some form of advanced automation. Driverless cars and vehicles are beginning to crop up on our roads and this trend will not be slowing down. According to Statista, by the end of this 2016 the projected revenue for autonomous cars in the U.S. alone will be at $3.4 billion (Euros). China and Western Europe will be close behind with revenues hitting around the $2 billion mark.

May 13, 2016

Which Industries Will Self-Driving Cars Disrupt?

By Centric Digital

On Artificial Intelligence

For Automotive Healthcare Technology & Media & Telecommunications

Self-driving cars will be hitting the roads in just a few short years, and when they do change will be inevitable.

The growth and popularity of wearables has increased in the last few years, and we anticipate it will continue to pick up momentum in the near future. In fact, Transparency Market Research sees the market value of the global wearable device market growing to $5.8 billion U.S dollars by 2018. This is nearly double the $2.93 billion forecasted for 2016. As the value of the device market continues to rise so will the potential for disruption in the insurance industries.

April 27, 2016

How Wearable Devices Are Disrupting the Insurance Industry

By Centric Digital

On Digital Strategy

For Automotive Healthcare

How will the rapid growth of the consumer wearable market affect the insurance industry? Wearable devices ar...

There is a clear difference between companies who focus on and invest in customer experience (CX), and those who do not. According to the U.S. Securities and Exchange Commissions, the companies who invested in CX tend to experience up to three times the amount of revenue growth than competitors who do not.

April 19, 2016

What Is Customer Experience and 5 Ways to improve it

By Centric Digital

On Customer Experience

For Automotive Transportation

Outstanding customer experiences don't just happen. They are the result of a carefully coordinated design that works...

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