Digital Strategy

More and more, the world’s largest companies and firms are allotting C-Level positions to tech-specific roles, with the terms, Chief Data Officers and Chief Digital Officers (CDOs), getting thrown around more frequently. With often overlapping roles and responsibilities, these C-level spots are designed to shift companies away from traditional business methods and strategies and into data- and tech-driven ones. Some titles — especially that of the Chief Digital Officer (only 20% of companies currently have one) — didn’t really exist until this decade. So it’s now more important than ever that established executives carefully distinguish between these roles if they want to effectively allocate responsibility. Does your company need a CDO or does your CMO handle things on the innovation front? And yes, there is a right answer.

September 06, 2017

Too Many Chiefs? How CDOs, CIOs, CTOs, and CMOs Must Work Together

For Financial Services Government Healthcare Retail & Apparel

Keeping C-level positions distinct has always been somewhat difficult and, as the past decade has added several new tech...

Survey results show that not enough retail executives have successfully implemented a digital transformation strategy. Furthermore, revenue numbers show us that the retailers that have are much too focused on digital as a silo’d channel. One only needs to look to the leaders, Amazon and Walmart to see the future of retail: seamless experiences that merge physical and digital.

August 25, 2017

Retail Is Still Struggling to Implement Their Digital Strategy – Here’s What They Should Do About It

By Centric Digital

On Digital Strategy

For Retail & Apparel

By rolling out more in-store and online digital capabilities, retailers gain access to valuable customer data in the beh...

As consumers continue to demand more frictionless digital journeys, companies must reevaluate how they meet this expectation. Oftentimes, it's beyond a simple flip-a-switch solution. True digital readiness requires improvements in foundational technology, people and processes, and experiential enhancements across channels.

August 08, 2017

6 Perspectives Companies Need When Evaluating Their Digital Readiness

By Asher Feldman

On Digital Strategy

For Financial Services Government Healthcare Retail & Apparel

Utilizing a variety of perspectives during digital transformation, companies can better guarantee that their strategy is fully informed.

As online banking has allowed consumers to shop around for preferable rates, industry leaders are attempting to stymie this burgeoning competition by increasing cross-sell opportunities. Making experiences easy, seamless and personalized should be a priority in any industry, but consumers increasingly expect it from financial services firms.

July 19, 2017

How Financial Services Can Better Utilize Digital Channels for More Effective Cross-Sell Opportunities

By Jared Stevenson

On Digital Strategy

For Financial Services

Developing relationships with banking customers is increasingly more important for financial institutions as a correctly...

The rise of mobile usage among consumers has only made ecommerce shopping easier, which is why it should come as no surprise that revenue from online shopping continues to surge for retailers.

July 13, 2017

YoY Retail Ecommerce Metrics Grew Like Wild Fire in Q1 2017 – Here’s Why

By Centric Digital

On Digital Strategy

For Retail & Apparel

Retailers need to understand the most effective ways in which to reach their demographic through mobile and have an inno...

One facet of machine learning receiving ample attention is natural language processing (NLP), a technology used to parse through audio- and print-based communications to derive insights into consumer intent. NLP will be especially important in marketing, as it can be leveraged to track user sentiment on social media and deliver more targeted advertisements based on voice search queries.

June 13, 2017

How NLP Systems Help Marketers

By Asher Feldman

On Digital Strategy

For Financial Services Government Healthcare Retail & Apparel

Personalization, dominant in 2017, is focused on creating an experience that simultaneously feels familiar and new. ...

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Too Many Chiefs? How CDOs, CIOs, CTOs, and CMOs Must Work Together

Retail Is Still Struggling to Implement Their Digital Strategy – Here’s What They Should Do About It

6 Perspectives Companies Need When Evaluating Their Digital Readiness

How Financial Services Can Better Utilize Digital Channels for More Effective Cross-Sell Opportunities

YoY Retail Ecommerce Metrics Grew Like Wild Fire in Q1 2017 – Here’s Why

How NLP Systems Help Marketers

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