Digital Strategy

March 22, 2017

4 Digital Strategy Focus Points for the Automotive Industry

By Jared Stevenson

On Digital Strategy

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The automotive industry will never be able to predict all disruption or disintermediation. To handle this, auto manufacturers must have a robust digital strategy in place in order to move...

February 14, 2017

How Sears and Macy’s Are Transitioning into an Improved Digital Strategy

By Yvan Nasr

On Digital Strategy

While retailers’ transition from brick-and-mortar to online is inevitable, big box retailers will have to learn to leverage their existing footprint strategically in ways that augment their various online offerings....

February 07, 2017

How Digital Personalization Drives Better Business Decisions in Retail and Finance

By Jenny Chung

On Digital Strategy

To clear the path-to-purchase, companies need to prioritize uncovering consumer experience pain points and the critical moments when they are likeliest to surface. Businesses across all industries are increasingly aggregating...

January 17, 2017

Where Digital Strategy Is Heading for 2017

By Kaitlin Noe

On Digital Strategy

The challenge for legacy companies will be to focus on improving the holistic customer journey, rather than implementing disconnected new technological solutions. In 2017, newer and more advanced technology will...

December 30, 2016

How Digital Strategy and Content Are Changing the Telecommunications Landscape

By Brian Quirk

On Digital Strategy

A robust digital strategy that optimizes assets and channels will be critical for the success for both new and old players in the telecommunications market. The emergence of video and...

December 13, 2016

How The New York Times Is Approaching Its Digital Strategy Challenge

By Asher Feldman

On Digital Strategy

In the media industry, where disruptors are plentiful, the approach The New York Times Company CEO Mark Thompson is prescribing could not be more appropriate. In the midst of a...