Posts by Yvan Nasr

February 14, 2017

How Sears and Macy’s Are Transitioning into an Improved Digital Strategy

By Yvan Nasr

On Digital Strategy

While retailers’ transition from brick-and-mortar to online is inevitable, big box retailers will have to learn to leverage their existing footprint strategically in ways that augment their various online offerings....

January 15, 2016

Is Your Data Safe? Fintech Security: Challenges and Solutions

By Yvan Nasr

On Fintech

The financial services industries are a major target for cyber crimes—can companies keep data safe with the current fintech security measures? In 2015, three men were charged as co-conspirators in...

November 23, 2015

Prevent Disruptors with 7 FinTech Digital Transformation Strategies

By Yvan Nasr

On Digital Strategy

Technological disruption is shaking up the financial services industries in a big way. Right now, we’re seeing this disruption change how payments, lending, and advisory services are conducted—and that’s only...

October 27, 2015

Beginner’s Guide to Capturing Product Functionality – Part 3: Journey Visualization

By Yvan Nasr

On Digital Trends

Now that you’ve developed your personas and deconstructed user experiences, you’re close to fully capturing product functionality. The output of these first two phases becomes the starting point of the...

October 08, 2015

How Financial Services Firms Can Embrace Mobile Payment Systems and Stay Relevant

By Yvan Nasr

On Digital Strategy

Mobile payment systems have arrived and will only penetrate the market more as time goes on. The number of FinTech companies out there capitalizing on this market is growing, and...

September 28, 2015

Beginner’s Guide to Capturing Product Functionality – Part 2: Deconstructing User Experience

By Yvan Nasr

On Digital Trends

Customer personas and experiences are a good start to developing your UX, but you’ve got to go much deeper than that. Learn how to translate the needs of your potential...