Posts by Sydney Matteson

September 18, 2017

How To Improve Conversions By More Than 50% In Your Ecommerce Store

By Sydney Matteson

On Customer Experience

By implementing above-and-beyond customer experience practices, businesses can demonstrate value, create strong purchasing incentives, and turn traffic into sales.

May 01, 2017

Understanding Digital Readiness in eCommerce

By Sydney Matteson

On Digital Trends

How ready is your company to meet the changing nature of consumer demands? Global retailers are struggling to formulate profitable digital strategies to address changing consumer demands. An eMarketer study...

January 12, 2017

Why Digital Transformation Should Be a Strategic Priority in 2017

By Sydney Matteson

On Digital Transformation

What kind of changes can incumbent leaders expect as digital transformation continues to evolve? Here’s a look at the stunning array of emerging concepts, together with an overview of their...

November 23, 2016

Urban Outfitters Putting Digital First in Omnichannel Strategy

By Sydney Matteson

On Customer Experience

The venerable brick-and-mortar retailers have worked to redefine themselves as they adjust to competing in a rapidly changing landscape. The process though, hasn’t been easy. Richard Hayne, formerly the COO...