Posts by Stephen Sullivan

February 16, 2017

How Target Improved Sales and Omnichannel Customer Experience Through RFID

By Stephen Sullivan

On Customer Experience

RFID technology will continue to be one of the key elements driving digital transformation in retail right now, providing extended ability to accurately track individual items and enriching the omnichannel...

December 15, 2016

Digital Transformation in Banking

By Stephen Sullivan

On Digital Transformation

Digital banking is more popular among millennials than among older population sectors. As a result, third-party financial technology (fintech) firms are proliferating to meet the consumer demand for responsive mobile...

June 08, 2016

Changing the Channels: Defining Multi-channel, Cross-channel, and Omni-channel Experiences

By Stephen Sullivan

On Customer Experience

About

Which is the right approach for your brand and customers: a multi channel, cross channel or omni channel experience? Remember the days when customers could only interact with a brand...

November 20, 2015

How Business Process Automation Can Streamline Operations and Improve the Bottom Line

By Stephen Sullivan

On Digital Strategy

As businesses come to rely on digital devices to enhance services, they can easily automate other processes to bolster their bottom lines. In an age when the customer journey has...

October 20, 2015

Why Your Website Redesign Needs a Digital Strategy

By Stephen Sullivan

On User Experience

If your online presence drives revenue to your business, a simple redesign is only a piece to this important process. Everything from UX, analytics, conversion funnels, attribution channels, and more...

September 04, 2015

Why You Should Use Social Collaboration to Get Work Done

By Stephen Sullivan

On Digital Strategy

In today’s professional environment, working together is just as important as working individually. Collaboration helps solve difficult problems that often stump a person working solo. And without adequate enterprise collaboration...