Posts by Michael Aiello

February 21, 2017

Why Augmented Reality Is So Important to Marketers

By Michael Aiello

On Augmented Reality

As people increasingly expect personalization, marketers must be able to reach consumers and deliver on these expectations. This can be achieved by implementing augmented reality technology to customize preferences and...

January 24, 2017

How Digital Technology Is Enabling Transformation in Life Sciences

By Michael Aiello

On Digital Transformation

About

It’s imperative that businesses are able to innovate and adapt in the ever-changing life sciences market, as these factors will provide considerable advantages in the competition for new business opportunities...

September 14, 2016

How Liquor Manufacturers are Leveraging Digital Capabilities

By Michael Aiello

On Digital Strategy

Now that the doors to social media have been opened wide for liquor manufacturers, your brand is able to share its identity in numerous fresh and powerful ways. The alcoholic...

May 20, 2016

The Future of mHealth Wearables: Bringing Healthcare to a Device Near You

By Michael Aiello

On Digital Trends

As the technology behind mHealth wearables and apps continues to evolve, healthcare will no longer be relegated to the confines of hospital corridors or doctor’s offices. Multiple shifts and trends...

April 21, 2016

Which Health Insurance Technology Trends Should Your Business Follow?

By Michael Aiello

On Digital Trends

About

The digital age is transforming industries across the board, but which technology trends should insurance companies take advantage of? Profitable growth is a number-one priority for today’s insurance providers. The...

December 23, 2015

Looking into the Future of mHealth Wearables

By Michael Aiello

On Digital Trends

About

It looks like the future of mHealth wearables is poised and ready to shake things up in the healthcare industry, but is the market prepared for the big changes that...