Posts by Kaitlin Noe

March 02, 2017

Why Digital Transformation Should Be a Strategic Priority for the Automotive Industry

By Kaitlin Noe

On Digital Transformation


The ongoing digital transformation of the automotive industry introduces a new set of technological and regulatory challenges automakers must address in order to implement an innovative and flexible digital strategy....

February 02, 2017

TJ Maxx Ignored Omnichannel Customer Experience & Won – But for How Long?

By Kaitlin Noe

On Customer Experience

Even as latecomers to the competitive digital marketplace, retailers can craft their entry point to create an exceptional omnichannel customer experience by meeting the leading edge of millennial expectations. Though...

January 17, 2017

Where Digital Strategy Is Heading for 2017

By Kaitlin Noe

On Digital Strategy

The challenge for legacy companies will be to focus on improving the holistic customer journey, rather than implementing disconnected new technological solutions. In 2017, newer and more advanced technology will...

November 29, 2016

Optimizing the Customer Experience in Insurance

By Kaitlin Noe

On Digital Transformation

Insurance has been an industry slow to adopt digital innovations, in part because it is so highly regulated. Now, however, there is finally pervasive interest among customers to modernize their...