Posts by Jared Stevenson

March 28, 2017

How to Understand and Measure User Experience

By Jared Stevenson

On User Experience

User experience is the foundation on which customer journeys are built and, fundamentally, a huge factor in how customers perceive, understand and trust your company. Endless (electronic) ink has been...

March 22, 2017

4 Digital Strategy Focus Points for the Automotive Industry

By Jared Stevenson

On Digital Strategy

About

The automotive industry will never be able to predict all disruption or disintermediation. To handle this, auto manufacturers must have a robust digital strategy in place in order to move...

February 23, 2017

How Retail Digital Transformation Adapts to a Trillion Dollar Silver Economy

By Jared Stevenson

On Digital Transformation

Retailers need to examine their current digital strategy and reshape tools and offerings to better serve the interests of older customers, who currently hold 70% of the nation’s disposable income....