Posts by Jared Stevenson

June 15, 2017

The Role of IoT in Retail’s Digital Transformation

By Jared Stevenson

On Digital Transformation

When companies undergo digital transformation, they necessarily and strategically establish a position in the Internet of Things (IoT): the context where the new normal of user experience and data-informed personalization is realized.

May 25, 2017

Going “Beyond the Pill” in Healthcare IoT

By Jared Stevenson

On Internet Of Things

About

Tumultuous changes in health care have placed consumers in a crisis, and providers are going beyond simple diagnosis and treatment to provide more comprehensive services that are enabled by digital...

May 17, 2017

Bridging The Retail/Digital Divide In Customer Experience Marketing

By Jared Stevenson

On Customer Experience

As their market share is challenged by dedicated ecommerce sites, retailers are adopting several digital strategies that enable them to compete in the new omnichannel competitive space. Ecommerce is conquering retail...

March 28, 2017

How to Understand and Measure User Experience

By Jared Stevenson

On User Experience

User experience is the foundation on which customer journeys are built and, fundamentally, a huge factor in how customers perceive, understand and trust your company. Endless (electronic) ink has been...

March 22, 2017

4 Digital Strategy Focus Points for the Automotive Industry

By Jared Stevenson

On Digital Strategy

About

The automotive industry will never be able to predict all disruption or disintermediation. To handle this, auto manufacturers must have a robust digital strategy in place in order to move...

February 23, 2017

How Retail Digital Transformation Adapts to a Trillion Dollar Silver Economy

By Jared Stevenson

On Digital Transformation

Retailers need to examine their current digital strategy and reshape tools and offerings to better serve the interests of older customers, who currently hold 70% of the nation’s disposable income....