Centric Digital

Posts by Brian Dearth

December 23, 2017

The customer experience is the most visible part of your digital strategy

By Brian Dearth

On Digital Transformation

The customer experience is the most visible part of your digital strategy. When done well, the experience tells your customers and prospects a story, makes them feel connected to the brand, and enables them to easily find more information or make a purchase. But, if the experience is poor, then you’re at risk of losing customers and gaining a negative reputation.