Posts by Brian Dearth

June 28, 2017

Digital Transformation and the Pace of Change

By Brian Dearth

On Digital Transformation

Corporate Risk aversion can be the largest impediment to initiating digital transformation and today’s rapidly changing environment makes this a strongly counter-productive force. Digital transformation is growing across all industries,...

May 01, 2014

Incognito Wearables: Wearable Tech Consumers Will Wear

By Brian Dearth

On Digital Trends

About

We are firm believers that wearable tech is the wave of the future. However, more and more we see the strategy of wearable tech migrating away from the form factor...

February 04, 2014

Mini-Apps & Mini-Games Make Solid Digital Strategy

By Brian Dearth

On Digital Trends

About

It’s not often that something makes us say “Wow” or “Why didn’t we think of that?” Especially when the idea seems like it could have originated here at Centric Digital,...

January 14, 2014

New Yahoo Mobile Advertising Strategy – Content and Context

By Brian Dearth

On Digital Strategy

At CES 2014, Keynote Speaker Marissa Mayer unveiled Yahoo’s new direction and a host of new Yahoo Advertising products, sites, and apps focusing on content and context…all in a bid...

December 18, 2013

Apple’s iBeacon Technology Could Redefine Retail by Fusing Physical and Digital Worlds

By Brian Dearth

On Digital Trends

Apple added a little holiday flair to the shopping season last week when it rolled out its iBeacon technology to 254 U.S. retail locations. These Apple Stores are using iBeacon...

November 29, 2013

Is Quad, the Massive Group Messaging App, Here to Stay?

By Brian Dearth

On Digital Trends

About

Appsurdity’s new 500 person group chat app, Quad, is looking to become the go–to communication app for college students and certainly has potential. Aimed at students, Quad lets users easily...