Posts by Asher Feldman

August 28, 2017

Fads vs. Trends: How Knowing the Source of Digital Trends Can Make Identification Easier

By Asher Feldman

On Digital Trends

Companies often confuse fads with trends: a costly mistake. A careful examination of the origin of a trend will better predict its course and distinguish it from just another digital fashion statement.

August 08, 2017

6 Perspectives Companies Need When Evaluating Their Digital Readiness

By Asher Feldman

On Digital Strategy

Utilizing a variety of perspectives during digital transformation, companies can better guarantee that their strategy is fully informed.

July 25, 2017

Digital Disruption Is Coming For Your Industry

By Asher Feldman

On Digital Transformation

What does it mean for a business to be digitally transformed? It’s a difficult question for even the most seasoned digital veteran.

June 13, 2017

How NLP Systems Help Marketers

By Asher Feldman

On Digital Strategy

Personalization, dominant in 2017, is focused on creating an experience that simultaneously feels familiar and new. Finding the right balance of utilizing data effectively and in a way that seems...

May 09, 2017

Digital Readiness Is Different Than the Technology That Supports It

By Asher Feldman

On Digital Transformation

The difference between merely possessing the right set of tools, and approaching a balanced, actionable set of process goals with them, is the measure of a business’ success in the...

March 10, 2017

Benchmarking Industry Report

By Asher Feldman

On Digital Trends

The value of creating reliable knowledge infrastructure based on a foundation of data and competitive analysis cannot be overstated. This is the only reliable method of reporting on trends in...